Fresh Ideas for Stale Inventories
Unique merchandising and marketing tricks that make your register ring!
For specialty shops, retail locations, and home fashion showrooms, staying current with the latest in home fashion trends WITHOUT compromising existing displays and merchandise is a tough challenge. In this unique approach to the winning strategy of cross merchandising and comfortable retail design, Deborah tackles the obstacle of “thinking out of the box” and gives you the hands- on skills to benefit from integrating the latest in real- world decorating trends, eye catching lighting solutions and the all powerful consumer color preferences into your existing inventory, vignette displays and throughout the entire store! From small design specialty shops to big city home centers, every designer and retail location can benefit and learn from Deborah’s practical marketing strategies, affordable merchandising techniques, and easy to- implement display solutions necessary to successfully include new merchandise into your store . During this fast- paced, demonstration- filled program audiences will learn:
Ø Quick and easy lighting tips designed to highlight your merchandize while providing a warm, comfortable and attractive place to spend money
Ø Simple display tricks and wall color techniques designed to make your merchandize the center of attraction
Ø Inexpensive cross-selling and display arrangements designed to turn heads and open wallets
Ø Tips on how wide and where isles should be located, vignettes staged, and cash wraps positioned so to facilitate customer loyalty, comfort and repeat sales!
Deborah Burnett is a nationally recognized health and wellness design authority and keynote presenter bridging the gap between science and evidence based epigenetic design which explores how the body and brain are affected by the interior environment. As a member of the American Academy of Sleep Medicine she specializes in research and design pertaining to how color, light, sound and daylight affect sleep.